You do not require anyone to tell you how important small business website design is to make your establishment go places. It would not do to have a half-hearted or badly designed site on your hands as it can seriously set back your reputation. For a startup, good impression is everything; otherwise, your very survival could be at stake. So, whether you already have a website or are planning to have one in the coming times, you should know of the must-avoid mistakes related to its design.
Design without market consideration
Why do you want to undertake small business website design? Is it not to let your audience know about your products and services? Whom are you catering to? All these matter much and it is vital that you or the service provider consider these factors when designing. For an older audience, for example, larger font size is practical and for younger demographics, smartphone compatibility is desirable.
Flashy or complex site designs
Being too flashy with your design elements or going overboard with the various skill sets will do more harm than good. Simply attracting your audience is not enough. You need them to heed to your call to action (CTA). Flashy designs do not work properly in mobile devices and users simply get frustrated. Having a website design that works well on all mobile devises is essential and that is why responsible websites are in demand.
Not providing a clear CTA
After visitors reach your site, they should know what is required from them. Otherwise, they will simply go away after some time and you would be losing an opportunity to carry out business. Small business website design aims to promote their products or services to the target audience and then start getting returns. So, you should ask yourself, what do I want my prospects to do. Is it to purchase the product, subscribe to newsletter, or contact you? You can design your CTA in accordance.
Placing too much stress on cheap solutions
Everybody understands that as a small or startup business your budget is quite limited; however, it does not justify your preoccupation with minimum costs. Most times, cheap and quality do not go together and as such, you would be receiving the shorter end of the stick and even end up spending more than your capabilities. So, when you are considering a small business website design, you should look for reasonable rates by all means, but going for the cheapest would not be in your best interests.
Not focusing on content update
While you have gone on and created a fantastic website for your small business and it is giving you expected returns, when did you last update its content? With time, the relevance of information presented no longer works because your business has expanded, introduced new services, and has opened up offices elsewhere. Small business website design should reflect these changes in real time to keep its audience interested.