Do Web Developers in UK Help Their Clients Get the Best from PHP?

Web developers in UK understand the benefits and potential of PHP. So it is no wonder that they use it frequently for various projects. Dominance of PHP Hypertext Preprocessor is increasing in the market. This programming language is of general purpose and used mostly for developing the dynamic sites. Such are the associated positives that you will find their use today in 20,000,000+ sites and 1,000,000+ web servers. One of the many pluses is its possible applications in custom development. This language offers compatibility with various platforms like Magneto, OS Commerce, WordPress, Zen Cart, and Joomla. So a great option for web developers in UK.

Besides the dynamic web pages, developers can also use PHP for web solutions like shopping carts, CMS, and web calendars among others. Memory inbuilt optimisation feature with this language ensures that overloading of server never happens. Instead, it enhances the server processing speeds. There is a huge need for dynamic sites that facilitate data organisation and user interaction. PHP being server-side language proves to be useful tool in this regard. It is possible to create automatically generating pages using this language. This in turn improves the efficiency significantly and helps to maintain multitude of HTML static pages.

Efficient developments now go one-step further as web developers in UK can achieve much for common functions by writing fewer codes than before. Frameworks related to programming language allow streamlined and simplified code development. When you create PHP web systems developing custom functionality is possible for handling different tasks. These are as follows:

• calendar and image generation
• control of user access
• URL generation
• database interaction

What are the benefits associated with PHP frameworks?

Plug-ins and modules associated with these allow automatic task handling. Web developers in UK now need to write just few configuration code lines to achieve the results. You can benefit from the inputs of a huge developers community. They not only use same framework but also offer frequent updates of source code and plug-in additional modules. The projects for every developer have slight variations. The combined contributed module scope signifies that the chances of finding a module suitable for your task are already available.

Whenever detection of vulnerability occurs, patching of the framework is also quite quick. Just update the code files of your framework and you can benefit from these corrections. Web developers in UK who wants to use PHP custom codes outside framework will need to patch up different system parts upon vulnerability detection. Seasoned developers maintain code sample collections and custom functions. This helps them to design their preferred web systems. Both seasoned developers new programmers can benefit from frameworks. They can focus upon the fast developments of new site without wasting much time on function writing.

Why Web Development Agency Prefer Using Cake PHP

Cake PHP being open source is a popular framework for web development agency. Rich features and robust, such site developments provide multi-functionality options to the users with presence of simple procedures. There can be many reasons why professionals prefer to use this framework for development purposes. From good layouts to attractive designs, some of these are enumerated below:

a. Presence of MVC pattern: Model View Control separates the layer of data presentation from business logic. Models connect queries and databases where data saving occurs in databases. It is possible for end users to view content in view-able formats. Controllers process data before interaction with model or database.

b. Code re-usability: web development agency can make the best of pre-written codes with Cake PHP in different projects. This in turn reduces the time to develop. Developers can now take away the focus from code writing to concentrate more on creativity and on the logical parts. It is now possible to select and incorporate number of codes in particular project.

c. Object relation mapping: it is possible to save data as tables represented as classes. Using these, one can define relationships between the tables. In such setups, redefinition of callbacks and validation definition is also possible. Professionals related to web development agency will also get support for ORM techniques incorporating features of programming object-oriented language.

d. Zero configurations: before the developers can use, zero configuration is the requirement for cake PHP. Auto-detection of settings and features is possible. So the developers do not need to configure settings beyond those related to database connection.

e. CRUD scaffolding: CRUD functionality associated with this framework is for easy data management. Professionals can, Delete, Create, Read, and Update different entities related to the system. Its implementation will solve numerous management issues and the web development agency may store and compress data easily.

f. Validation inbuilt: this increases the simplicity and efficiency of use. It becomes possible to attain validation advanced functionality by attaching multiple rules to single files.

g. Open source with PHP support: creation of cost effective and robust website become possible since this framework is open source and offers effective support for PHP5 and PHP4.
Since its launch in the year 2005, cake PHP has become quite popular with the developers everywhere. This is great for developing web apps, shopping carts, websites, and CMS. Free use of this framework is possible without any restrictions for copying, modifications, use, sublicense, publishing, distribution, and merging.

Efficient project handling : Dynamic project handling now becomes possible for the web development agency with object-oriented mechanism, tool MVC-based management, and handy references. Development projects now complete within small time frames with consolidated well-defined arrangements. For the programmers this means effortless and effective interaction with various components and tools with faster results than before. With many companies using and offering the service, it is easy to shortlist reputed web design companies that work accordingly.

How to Find the Best Web Design Quote

There are millions of web designers and web developers out there all offering different packages at vastly different prices. For a newcomer to the website business this can be very confusing and often leads the buyer to either paying too much or not getting exactly what they want.

This guide is to assist you in finding the right quote and selecting the correct designer/developer for your requirements.

What we will cover in this guide:

  • Do you want Website Design or Website Development?
  • Static Websites V Dynamic Websites
  • What should it Cost?
  • What’s included in the Quote?
  • What computer language will it be written in?
  • Can you Update the Content?
  • How long will it take to Create?
  • Payment Options
  • Suppliers Reputation
  • Will you appear in Google?

Design or Development

Most people that embark on their first journey into the world of website creation do not realise that there are two types of website creation. Web Design is related to how the website looks, the fonts, colours, style, graphics, icons, images, etc. Web Development is related to the bells and whistles of the website. The database, the programming that retrieves and stores data, the stuff that makes the website interactive.

Web-Design-Development
Web-Design-Development

If you are a small business and you just want a simple 3 page static website then you will want to find a web designer. If your website has to retrieve data based on what a user inputs, includes a gallery, has items for sale, or has to interact with a database in any way then you probably need a web developer.

Designers make it look good, developers make it function correctly.

Luckily most agencies and freelancers have both of these skills and some freelancers will out source their design or development depending on what their own skills is.

For a better understanding have a look at the wikipedia entry for each one: Web Design & Web Development

Static Website or Dynamic Website

Static websites are usually just pages of information that require not interaction. A brochure website for a small business for instance would be a static website. It would typically consist of 3 to 5 pages and might include the following pages: Home, About Us, Services, FAQs, Contact Us. Static websites are typically written in HTML. It is unlikely that you would need a developer for a static website.

Dynamic Website
Dynamic Website

Dynamic websites are where the user has to interact with the website in order to get information or to leave information. Some website examples for instance: Estate Agents, Ticket Booking, Social Networks, Online Shops. Dynamic websites are typically written in HTML and a programming language like PHP. You will need a developer for a dynamic website unless they are using a platform like WordPress that allows them to add pre-written plugins that cater for the functionality you require.

Static websites may also have some dynamic content. The contact page for instance may have a contact form where the user can input their details in order to make an inquiry.

When it comes to dynamic websites you should also consider what computer language your website will be written in. Most CMS systems are PHP based. PHP is the most widely used website language and is recommended because should you wish to switch suppliers this will make it easier to find another developer.

What should it Cost?

money uk

Prices vary hugely depending on where you shop. For instance, you can get a static website for £99 and the same website could cost you £500 from elsewhere.

A lot also depends on whether the designer used a bought theme or whether they started the work from scratch. Website themes are a quick and affordable way to get your website online. A lot of designers will buy a theme and then tailor it to your requirements so that it looks unique. This will speed up the design time. If the designer is starting from scratch then this will be reflected in the cost as the design time will be increased.

Medium sized dynamic websites are usually between £1000 and £5000. Social networking websites are usually from £3000.

A 3 page standard brochure website shouldn’t cost any more than £400. Expect to pay at least £200.

Don’t forget to ask if there is VAT to be added to the quote.

Payment Options

Expect to pay an initial amount for work to commence. This is usually 50% up front. If it is a large website then you may then pay the rest in small chunks as the website build progresses. For smaller websites expect to pay final 50% on completion.

Some companies offer payment plans for very large websites so it is always good to ask.

What is Included in the Quote?

It is important that you know what is included in the quote otherwise you may find that you have to spend more money once the website has been completed.

Content Management

Content Management System
Content Management System

At some time in the future you are going to want to change your content,whether it be to change your contact details, add some new services, or create new pages. Your website should come with a good Content Management System (CMS) that allows you control over your pages. Three of the top CMS packages out there are WordPress, Joomla and Drupal. These give you full access to your page content and will allow you to change almost anything on the website. There is a learning curve here though if you are doing more than just changing a piece of text. Check with your designer how much they charge for minor and major updates. That way you can work out whether it is worth sitting down for an hour an reading a tutorial on how to edit your own website. See this article on the 5 best content management systems available.

Hosting

webhostingHosting is where your website resides. This is usually on a server managed by the provider but you can ask to use your own hosting if you know how to go about getting it. You will often be offered free hosting for a year and then charged their fixed rate after this time. Be sure to check what the rate will be after the first year and also whether there is a charge in case you wish to switch your hosting elsewhere.

Logo

You might already have a logo for you business so it is good to check whether you get a reduction for providing your own logo. This could be anywhere between £20 and £200 so it makes sense to ask the question.

Email

If you are a small business then you may only need one or two email addresses. Larger businesses may want an email address for each employee. Be sure to check that there aren’t any hidden costs for multiple email addresses and also ask how much it would cost to add more email addresses later.

Contact Form

Contact Us
Contact Us

Most websites these days have a contact page. Some just give a link to an email address, others have a contact form.

Contact forms are a good way of collecting data about the type of enquiry. It is often the case that someone will email you and you will then have to email back and ask questions to find out exactly what it is that they want. This is where contact forms are useful. You can have multiple fields that the user can select. For instance, say you had 4 different services that you offer, you would add these services to a dropdown field where the user could select the service that their question was related to. Within the dropdown field you would also have an option of General Enquiry in case it wasn’t related to a particular service.

You would also collect the users contact details so that you can either call them back or email them.

Once the contact form has been submitted an email with the users contact details and message will be sent to you. If you are able to receive email via your phone then you will be one step ahead and be able to answer any queries quickly before the potential client goes elsewhere.

How Long Will it Take to Create your Website?

How long?
How long?

Obviously this will depend on the size of the website and whether it is theme based or bespoke. A three page static website is likely to take between 2 to 5 days.

Larger dynamic website can vary hugely. it is best to ask for a completion date and also state whether you have a deadline that you need to keep to.

Suppliers Reputation

Beware of the Cowboys
Beware of the Cowboys

Most reputable website creators will be able to point you towards some testimonials or at least have a portfolio on their website. If you have time you could also request contact details from some of their clients and find out what their experience was.

Find out how long they have been in business. There are a lot of inexperienced website creators out there and although everyone needs to start somewhere it is best to find someone who has a few years experience.

 

Will your Website Appear in Google?

In order to appear in Google first of all a user must type in some keywords. It is these keywords that are important when creating your website. For instance, if you are a wedding planner then your website text must be written to include the keywords “wedding” and “planner”. It should also include as many of the other keywords that you think people would type in when looking for your services.

It is the job of the website provider to create your website with SEO in mind. SEO is an acronym meaning Search Engine Optimisation. Ask your website creator whether the website will be optimised for the search engines.

It is usually you that writes the website content but the creator may also offer this service.

Finally

So as you can see there are many things to consider. Most companies will offer free advice so ask as many questions as you think necessary.

Click here to go to our quote form and start the process. Get a Quote

Wishing you all the Success you need to make your Website work!

The 5 Best Content Management Systems for the Web

1 – WordPress

Wordpress-logoWordPress is the absolute daddy and wins hands down on most arguments. It was originally created as a blogging platform but soon became an amazing tool for creating websites. It is now the most used CMS for websites in the world.

With an easy to use intuitive back-end you are easily able to add new themes to style your website. There are thousands of free plugins that will give your website extra functionality at the click of a button.

www.wordpress.org

2 – Joomla

Joomla_LogoJoomla is also a great CMS platform with a huge library of themes and plugins. Joomla developers tend to more expensive that WordPress developers however mainly down to the increase in development tie using Joomla. Joomla tends to be used more commercially than WordPress.

www.joomla.org

3 – Drupal

drupal-logoDrupal is by the far most technical of them all. It is used widely large corporations due to its scalability. It is often used as an information portal but can just as easily run Ecommerce websites.

www.drupal.org

4 – CMS Made Simple

cms-madesimple-logoCMS Made Simple is great for the beginner as it is the simplest of them for creating your website. It is limited in what extensions you can add but the pay off is its simplicity.

www.cmsmadesimple.com

5 – Impress CMS

impresscms_logoWith only a 0.1% share of the market this CMS is still a great tool for building websites. You can create huge websites that cater for thousands of members or even just a small brochure website.

www.impresscms.org

How to Market Your Website Easily

Getting traffic to your website can be one of the hardest and painstakingly annoying jobs as a website owner. You have to learn so much about search engine optimisation ( SEO ), keywords, title tags, to name just a few. For some website owners it is a really daunting task and some fail to do any marketing at all in the hope they will magically get some traffic somewhere.

Well the good news is that there are some very easy ways to increase your website’s ranking and start getting some great organic traffic.

In this guide will will cover:

  • Long Keyword Phrases
  • Content, content, content
  • Images
  • Eye Candy Titles
  • Importance of Internal Links
  • Pay Per Click Marketing
  • Helpful Hacks for Content Marketing
  • What are my Competitors Doing?

Long Keyword Phrases

These are also known as long tail keywords. The more words that a user types into a search engine the more specific the results will be. For instance, if I typed plumber then I’d receive results on plumbing techniques, plumbing videos, plumber’s websites, plumbing images, etc. However, if I typed bathroom plumber in South East London, then I would get the results that i want. You will probably get the majority of your traffic from these long keyword phrases because the shorter ones will be very well ranked for by some very tough competitors.

This works when searching for products too. Say you were looking for a Samsung Smart TV. Typing this into google would give you a lot of results from your main competitors. However, if you put extra information into the keyword phrase then you are narrowing it down even further and fewer results will be displayed. To your advantage you can then write content with these long keyword phrases in mind. If you do a simply google you will get a selection of related keywordd at the bottom of the page.

Capture

You could start by making sure your content includes some of these keyword phrases.

You can also use the Keyword Tool that is part of Google Adword. If you don’t already have an account then simply set one up for free with no obligation. Keyword Tool

Here you can type in the keyword you are listing for and then see what Google suggests. This is an amazing tool for looking at search volume. With this knowledge you can best plan which keywords to concentrate on. There is no point in concentrating on a particular keyword phrase if there is very low search traffic,

Content, content, content

Any SEO expert worth his salt will tell you the most important thing for getting traffic is having good content. They usually recommend that you have at least 500 words per page. However, this is useless if the content has no real value. If you are waffling on about how nice something is giving your watered down opinion then it is a little value to a reader. Google’s search algorithm is now clever enough to work out whether a user reading your content is likely to find the information useful and not just some thrown together article stuffed with your favourite keywords.

For example, let;s go back to the TV’s. An article on the best features on the latest Smart TV’s is going to have good traffic juice. People are more likely to read it than an article on why you should buy a Smart TV.

5 Articles reviewing 5 different smart TV’s is also going to have great link juice.

Important: Always create unique content. If you need to copy and paste from elsewhere then make sure that it takes up less than 20% of your total page content.

Images

One of the biggest missed opportunities is adding alt attribute to your images. Google uses the alt tag to rate the importance of images against the page content. If you have a page about Samsung 40 ” Smart TV then you should include this alt attribute in your image tag.

Eye Candy Titles

When you scan down google’s search results we are drawn to eye catching titles. If you searched for latest smart phones you will see lots of the same kind of results. The one result I was drawn to had the title “The Best Smart Phones to look forward to in 2015”. This looks like an interesting article. By creating a great article with a catchy title you will automatically get tons more traffic. Just be sure to include offers and other good link on this page to the rest of your website.

Eye Candy Titles

Importance of Internal Links

Most people concentrate on linking to their website pages from elsewhere on the web. Although this is very important it can take a lot of time and effort. Your first job should be to get make sure you are linking to your own content from with your own website. By linking a great article on your website to a product page will increase the ranking of the product page and thus push it up the google rankings.

Use an SEO tool like https://majestic.com, https://moz.com/ or https://ahrefs.com to explore your internal links. Find out page authority and point the pages with high page authority to pages with less authority.

Pay Per Click Marketing

This is actually going to cost you money but it is such a good way of testing the market. If you setup an Adwords campaign you will see straight away what the competition is like for a whole set of keywords that google recommends. Ignore the expensive ones as these are the ones that most of your competitors will be using. Find some that have less traffic and that aren’t too expensive. Then run your campaign with a daily budget for a few weeks and see which of the long keyword phrases got you most traffic. I have a keyword phrases that get me hardly any traffic but when the ads gets clicked it costs me next to nothing and the traffic is usually looking for exactly what my page is offering.

Helpful Hacks for Content Marketing

There are literally hundreds of little tweaks and hacks that can help you get ranked higher, some of them I have mentioned in this article. Your best tool in the world of website marketing is google. There are literally hundreds of articles on website marketing all with their own unique ideas. So get on google and start doing some research.

If time is of the essence then you could purchase a book that concentrates on the best and easiest website marketing techniques. I recommend this one to all my new clients. It’s on its 3rd edition so you know it’s up to date with the latest google changes.

How to Use the Internet to Advertise, Promote & Market Your Business or Website

What Are My Competitors Doing?

Lastly, I can’t urge you enough to research your competitors and see what they are doing. Ask yourself these questions:

  • What articles do they have?
  • What’s the most eye catching part of their website?
  • Do their web pages look stylish?
  • Do they have any videos?
  • Where are they getting their backlinks?
  • Why are they above me in Google?

These and more important questions are also in the book.
How to Use the Internet to Advertise, Promote & Market Your Business or Website

If you want to leave it to the professionals then I recommend you get a quote from one of our top developers here: Get a Quote Just mention SEO in the description.

Or you can contact one of our UK Web Developers in your area by looking here: Web Developers UK

All the best with your quest!

Quick SEO Tips To Get Your Website Ranked High

Without a good visibility on search engines, people interested in your website will never know you even exist.

SEO practices are driven primarily by Google, and change frequently. This post, which covers important SEO tips for bloggers , has plenty of links to information pages of Google. These links will allow you to skip outdated or incorrect SEO tips that unfortunately still permeate the web.

Apart from being in constant evolution, SEO may become in some cases complicated and technical, but these tips are the basis for improving the visibility of your website on the search engines.

Contents

 

SEO Strategy

The following five points offer a general framework for your SEO activities. Perhaps a sixth point would be: do not pin all hopes on one thing. A great SEO strategy requires balance, therefore pays attention both to the opportunities of on-site optimization that those off-site.

  1. The quality of the content has to be your main concern for on-site SEO.
  2. For keywords, the user’s intent is an important consideration, since the most valuable traffic comes from users who are interested in doing business.
  3. Think of visibility rather than the league, because rankings vary from user to user, and users search based on the type of content (images, news, etc.).
  4. A steady increase in growth of organic search traffic is usually the best indicator of a good SEO campaign.
  5. As regards the link building, quality is more important than quantity.

Optimising Content

Your website must not only keep readers interest, must also be constructed so that Google can find it, read it and display it properly in search results. Even the most brilliant content must be optimized in order to use its full potential for visibility.

  1. Set the default URL of the post as the page titles.
  2. The page title (H1 tag) should be equal to the default title tags.
  3. The page title should include keywords, preferably at the beginning.
  4. The page titles should always be unique and relevant to the content.
  5. Users of WordPress should use Yoast WordPress SEO Plugin or All in One SEO pack .
  6. Always write a unique meta description and appealing, with a call to action (if necessary) for your page, as it will increase the click-through rate .
  7. Read this page of Google with extreme care to know basic concepts of titles and descriptions. Titles and Snippets
  8. Include sharing buttons on social networks on all of your pages as social signals are related to the Google rankings.

Website Structure

Many themes for WordPress and other CMS platforms are SEO-friendly, but when you modify them it makes a big difference with respect to Google’s ability to find and classify content.

  1. Avoid long blogroll in the sidebar, as too many outbound links can reduce the positioning.
  2. Do not participate in link exchange programs.
  3. Link internally to important pages on your website, but do it selectively.
  4. Avoid anchor text full of keywords for outbound links, unless they are extremely relevant and respect the natural flow within the narrative.
  5. Use Google Webmaster Tools to identify and fix broken links and other problems damaging the site for SEO.
  6. Redirect all URLS of your website to “www” (tuosito.it → www.tuosito.it).
  7. Use robots.txt to prevent Google personalised page scanning that does not need indexing, such as content off topic.
  8. To improves the speed of loading pages get good hosting, empty the cache, use image compression and other techniques.

Composition of Content

Going back five years or so, the SEO copywriting involved a lot of rules about how and where to insert the keywords in a post. Today, Google is smart enough to interpret the theme of a page and its relevance without strict adherence to these rules, which is great news for website owners who want to focus on human readers!

  1. Original content beats the duplicate content by a large margin.
  2. Do not overuse keywords in the text of the post.
  3. Keywords underlined, italic, bold, or in numbered or bulleted lists are slightly more powerful than keywords in plain text.
  4. The number of words is not as important as it once was, but all other things being equal, the longer your oages are the better placed your website will be.
  5. Your priority should be to write SEO useful, relevant and authoritative content for human readers, because that’s what Google is looking for.

Images and Videos

The search for images and video on Google can attract a huge amount of traffic . If you are a creative business such as graphic design, or any kind of business where customers may want to see pictures or videos then image and video optimization are essential.

  1. Use relevant keywords in the file name of the image.
  2. Write descriptive alt text for images as simple sentence.
  3. Write useful and interesting image captions, because they keep visitors on your page longer.
  4. Follow the guidelines for webmasters to publish Google Images .
  5. Follow the best practices for video Google Webmaster.

Google Authorship

Traditionally, Google primarily associated the content to the website on which it is published. Google authorship is a new program that instead maps the contents to its author. In time, we will probably see the authors of high authority ranking higher than authors of lower authority, making it important for bloggers to start now to participate in the authorship program.

  1. Actively participates on Google+.
  2. Since the original content is immediately indexed and ranked in Google, write original , useful content full of keywords on your Google+ posts .
  3. Link your Google+ profile to all blogs and sites where you write.
  4. Whenever possible, connect the Google+ profiles of guest bloggers on your blog.
  5. Write good content on Google+ to appear in search results of Google.

Offsite Activities

When relevant and high quality websites link to your website, it is as if to say to Google that your blog content is authoritative, relevant, useful and interesting. Establish and maintain a solid profile link is probably the most important SEO activity on which you need to commit.

  1. Allow guest posting on important and influential blogs to build inbound links.
  2. Invite relevant and influential bloggers to do a guest post on your blog, to build social and business traffic.
  3. Be ultra-selective when subscribing to directories, they are generally not the most effective way to build inbound links.
  4. Avoid making link building duplicate content on websites of press releases.
  5. Avoid making link building by posting press releases “non-news”.
  6. Review the profile of your links, remove links to sites of poor quality, fixes broken links and update the links good in accordance with modern best practice.
  7. Optimize your YouTube channel and video.

Agencies to Avoid

Many website owners work with SEO agencies or freelancers, in order to cover all steps above. There are a lot of very talented people to choose from – but there are also some that bloggers you would do well to avoid.

  1. Avoid agencies that promise the # 1 Ranked or tons of free links.
  2. Avoid agencies that do not have a documented transparent description of their methodology.
  3. Avoid agencies that do not provide detailed reports of the activities and / or results.
  4. Avoid agencies that do not provide customer references.
  5. Avoid agencies that speak too technical.

As you can see, there is already a lot of stuff to digest, and as for the SEO, this is still just an appetizer.

Quick SEO Tips To Get Your Website Ranked High

Without a good visibility on search engines, people interested in your website will never know you even exist.

SEO practices are driven primarily by Google, and change frequently. This post, which covers important SEO tips for bloggers , has plenty of links to information pages of Google. These links will allow you to skip outdated or incorrect SEO tips that unfortunately still permeate the web.

Apart from being in constant evolution, SEO may become in some cases complicated and technical, but these tips are the basis for improving the visibility of your website on the search engines.

Don't make mistakes
Don’t make mistakes

Contents

 

SEO Strategy

The following five points offer a general framework for your SEO activities. Perhaps a sixth point would be: do not pin all hopes on one thing. A great SEO strategy requires balance, therefore pays attention both to the opportunities of on-site optimization that those off-site.

  1. The quality of the content has to be your main concern for on-site SEO.
  2. For keywords, the user’s intent is an important consideration, since the most valuable traffic comes from users who are interested in doing business.
  3. Think of visibility rather than the league, because rankings vary from user to user, and users search based on the type of content (images, news, etc.).
  4. A steady increase in growth of organic search traffic is usually the best indicator of a good SEO campaign.
  5. As regards the link building, quality is more important than quantity.

Optimising Content

Optimise
Optimise

Your website must not only keep readers interest, must also be constructed so that Google can find it, read it and display it properly in search results. Even the most brilliant content must be optimized in order to use its full potential for visibility.

  1. Set the default URL of the post as the page titles.
  2. The page title (H1 tag) should be equal to the default title tags.
  3. The page title should include keywords, preferably at the beginning.
  4. The page titles should always be unique and relevant to the content.
  5. Users of WordPress should use Yoast WordPress SEO Plugin or All in One SEO pack .
  6. Always write a unique meta description and appealing, with a call to action (if necessary) for your page, as it will increase the click-through rate .
  7. Read this page of Google with extreme care to know basic concepts of titles and descriptions. Titles and Snippets
  8. Include sharing buttons on social networks on all of your pages as social signals are related to the Google rankings.

Website Structure

Website Structure
Website Structure

Many themes for WordPress and other CMS platforms are SEO-friendly, but when you modify them it makes a big difference with respect to Google’s ability to find and classify content.

  1. Avoid long blogroll in the sidebar, as too many outbound links can reduce the positioning.
  2. Do not participate in link exchange programs.
  3. Link internally to important pages on your website, but do it selectively.
  4. Avoid anchor text full of keywords for outbound links, unless they are extremely relevant and respect the natural flow within the narrative.
  5. Use Google Webmaster Tools to identify and fix broken links and other problems damaging the site for SEO.
  6. Redirect all URLS of your website to “www” (tuosito.it → www.tuosito.it).
  7. Use robots.txt to prevent Google personalised page scanning that does not need indexing, such as content off topic.
  8. To improves the speed of loading pages get good hosting, empty the cache, use image compression and other techniques.

Composition of Content

Going back five years or so, the SEO copywriting involved a lot of rules about how and where to insert the keywords in a post. Today, Google is smart enough to interpret the theme of a page and its relevance without strict adherence to these rules, which is great news for website owners who want to focus on human readers!

  1. Original content beats the duplicate content by a large margin.
  2. Do not overuse keywords in the text of the post.
  3. Keywords underlined, italic, bold, or in numbered or bulleted lists are slightly more powerful than keywords in plain text.
  4. The number of words is not as important as it once was, but all other things being equal, the longer your oages are the better placed your website will be.
  5. Your priority should be to write SEO useful, relevant and authoritative content for human readers, because that’s what Google is looking for.
Images help ranking
Images help ranking

Images and Videos

The search for images and video on Google can attract a huge amount of traffic . If you are a creative business such as graphic design, or any kind of business where customers may want to see pictures or videos then image and video optimization are essential.

  1. Use relevant keywords in the file name of the image.
  2. Write descriptive alt text for images as simple sentence.
  3. Write useful and interesting image captions, because they keep visitors on your page longer.
  4. Follow the guidelines for webmasters to publish Google Images .
  5. Follow the best practices for video Google Webmaster.

Google Authorship

Traditionally, Google primarily associated the content to the website on which it is published. Google authorship is a new program that instead maps the contents to its author. In time, we will probably see the authors of high authority ranking higher than authors of lower authority, making it important for bloggers to start now to participate in the authorship program.

  1. Actively participates on Google+.
  2. Since the original content is immediately indexed and ranked in Google, write original , useful content full of keywords on your Google+ posts .
  3. Link your Google+ profile to all blogs and sites where you write.
  4. Whenever possible, connect the Google+ profiles of guest bloggers on your blog.
  5. Write good content on Google+ to appear in search results of Google.

Offsite Activities

Link Building
Link Building

When relevant and high quality websites link to your website, it is as if to say to Google that your blog content is authoritative, relevant, useful and interesting. Establish and maintain a solid profile link is probably the most important SEO activity on which you need to commit.

  1. Allow guest posting on important and influential blogs to build inbound links.
  2. Invite relevant and influential bloggers to do a guest post on your blog, to build social and business traffic.
  3. Be ultra-selective when subscribing to directories, they are generally not the most effective way to build inbound links.
  4. Avoid making link building duplicate content on websites of press releases.
  5. Avoid making link building by posting press releases “non-news”.
  6. Review the profile of your links, remove links to sites of poor quality, fixes broken links and update the links good in accordance with modern best practice.
  7. Optimize your YouTube channel and video.

Agencies to Avoid

Many website owners work with SEO agencies or freelancers, in order to cover all steps above. There are a lot of very talented people to choose from – but there are also some that bloggers you would do well to avoid.

  1. Avoid agencies that promise you number 1 in Google or tons of free links.
  2. Avoid agencies that do not have a documented transparent description of their methodology.
  3. Avoid agencies that do not provide detailed reports of the activities and / or results.
  4. Avoid agencies that do not provide customer references.
  5. Avoid agencies that speak too technical.

As you can see, there is already a lot of stuff to digest, and as for the SEO, this is still just an appetizer.

Quick SEO Tips To Get Your Website Ranked High

Without a good visibility on search engines, people interested in your website will never know you even exist.

SEO practices are driven primarily by Google, and change frequently. This post, which covers important SEO tips for bloggers , has plenty of links to information pages of Google. These links will allow you to skip outdated or incorrect SEO tips that unfortunately still permeate the web.

Apart from being in constant evolution, SEO may become in some cases complicated and technical, but these tips are the basis for improving the visibility of your website on the search engines.

Don't make mistakes
Don’t make mistakes

Contents

 

SEO Strategy

The following five points offer a general framework for your SEO activities. Perhaps a sixth point would be: do not pin all hopes on one thing. A great SEO strategy requires balance, therefore pays attention both to the opportunities of on-site optimization that those off-site.

  1. The quality of the content has to be your main concern for on-site SEO.
  2. For keywords, the user’s intent is an important consideration, since the most valuable traffic comes from users who are interested in doing business.
  3. Think of visibility rather than the league, because rankings vary from user to user, and users search based on the type of content (images, news, etc.).
  4. A steady increase in growth of organic search traffic is usually the best indicator of a good SEO campaign.
  5. As regards the link building, quality is more important than quantity.

Optimising Content

Optimise
Optimise

Your website must not only keep readers interest, must also be constructed so that Google can find it, read it and display it properly in search results. Even the most brilliant content must be optimized in order to use its full potential for visibility.

  1. Set the default URL of the post as the page titles.
  2. The page title (H1 tag) should be equal to the default title tags.
  3. The page title should include keywords, preferably at the beginning.
  4. The page titles should always be unique and relevant to the content.
  5. Users of WordPress should use Yoast WordPress SEO Plugin or All in One SEO pack .
  6. Always write a unique meta description and appealing, with a call to action (if necessary) for your page, as it will increase the click-through rate .
  7. Read this page of Google with extreme care to know basic concepts of titles and descriptions. Titles and Snippets
  8. Include sharing buttons on social networks on all of your pages as social signals are related to the Google rankings.

Website Structure

Website Structure
Website Structure

Many themes for WordPress and other CMS platforms are SEO-friendly, but when you modify them it makes a big difference with respect to Google’s ability to find and classify content.

  1. Avoid long blogroll in the sidebar, as too many outbound links can reduce the positioning.
  2. Do not participate in link exchange programs.
  3. Link internally to important pages on your website, but do it selectively.
  4. Avoid anchor text full of keywords for outbound links, unless they are extremely relevant and respect the natural flow within the narrative.
  5. Use Google Webmaster Tools to identify and fix broken links and other problems damaging the site for SEO.
  6. Redirect all URLS of your website to “www” (tuosito.it → www.tuosito.it).
  7. Use robots.txt to prevent Google personalised page scanning that does not need indexing, such as content off topic.
  8. To improves the speed of loading pages get good hosting, empty the cache, use image compression and other techniques.

Composition of Content

Going back five years or so, the SEO copywriting involved a lot of rules about how and where to insert the keywords in a post. Today, Google is smart enough to interpret the theme of a page and its relevance without strict adherence to these rules, which is great news for website owners who want to focus on human readers!

  1. Original content beats the duplicate content by a large margin.
  2. Do not overuse keywords in the text of the post.
  3. Keywords underlined, italic, bold, or in numbered or bulleted lists are slightly more powerful than keywords in plain text.
  4. The number of words is not as important as it once was, but all other things being equal, the longer your oages are the better placed your website will be.
  5. Your priority should be to write SEO useful, relevant and authoritative content for human readers, because that’s what Google is looking for.
Images help ranking
Images help ranking

Images and Videos

The search for images and video on Google can attract a huge amount of traffic . If you are a creative business such as graphic design, or any kind of business where customers may want to see pictures or videos then image and video optimization are essential.

  1. Use relevant keywords in the file name of the image.
  2. Write descriptive alt text for images as simple sentence.
  3. Write useful and interesting image captions, because they keep visitors on your page longer.
  4. Follow the guidelines for webmasters to publish Google Images .
  5. Follow the best practices for video Google Webmaster.

Google Authorship

Traditionally, Google primarily associated the content to the website on which it is published. Google authorship is a new program that instead maps the contents to its author. In time, we will probably see the authors of high authority ranking higher than authors of lower authority, making it important for bloggers to start now to participate in the authorship program.

  1. Actively participates on Google+.
  2. Since the original content is immediately indexed and ranked in Google, write original , useful content full of keywords on your Google+ posts .
  3. Link your Google+ profile to all blogs and sites where you write.
  4. Whenever possible, connect the Google+ profiles of guest bloggers on your blog.
  5. Write good content on Google+ to appear in search results of Google.

Offsite Activities

Link Building
Link Building

When relevant and high quality websites link to your website, it is as if to say to Google that your blog content is authoritative, relevant, useful and interesting. Establish and maintain a solid profile link is probably the most important SEO activity on which you need to commit.

  1. Allow guest posting on important and influential blogs to build inbound links.
  2. Invite relevant and influential bloggers to do a guest post on your blog, to build social and business traffic.
  3. Be ultra-selective when subscribing to directories, they are generally not the most effective way to build inbound links.
  4. Avoid making link building duplicate content on websites of press releases.
  5. Avoid making link building by posting press releases “non-news”.
  6. Review the profile of your links, remove links to sites of poor quality, fixes broken links and update the links good in accordance with modern best practice.
  7. Optimize your YouTube channel and video.

Agencies to Avoid

Many website owners work with SEO agencies or freelancers, in order to cover all steps above. There are a lot of very talented people to choose from – but there are also some that bloggers you would do well to avoid.

  1. Avoid agencies that promise you number 1 in Google or tons of free links.
  2. Avoid agencies that do not have a documented transparent description of their methodology.
  3. Avoid agencies that do not provide detailed reports of the activities and / or results.
  4. Avoid agencies that do not provide customer references.
  5. Avoid agencies that speak too technical.

As you can see, there is already a lot of stuff to digest, and as for the SEO, this is still just an appetizer.

How to Market Your Website Easily

Getting traffic to your website can be one of the hardest and painstakingly annoying jobs as a website owner. You have to learn so much about search engine optimisation ( SEO ), keywords, title tags, to name just a few. For some website owners it is a really daunting task and some fail to do any marketing at all in the hope they will magically get some traffic somewhere.

Well the good news is that there are some very easy ways to increase your website’s ranking and start getting some great organic traffic.

In this guide will will cover:

  • Long Keyword Phrases
  • Content, content, content
  • Images
  • Eye Candy Titles
  • Importance of Internal Links
  • Pay Per Click Marketing
  • Helpful Hacks for Content Marketing
  • What are my Competitors Doing?

Long Keyword Phrases

These are also known as long tail keywords. The more words that a user types into a search engine the more specific the results will be. For instance, if I typed plumber then I’d receive results on plumbing techniques, plumbing videos, plumber’s websites, plumbing images, etc. However, if I typed bathroom plumber in South East London, then I would get the results that i want. You will probably get the majority of your traffic from these long keyword phrases because the shorter ones will be very well ranked for by some very tough competitors.

This works when searching for products too. Say you were looking for a Samsung Smart TV. Typing this into google would give you a lot of results from your main competitors. However, if you put extra information into the keyword phrase then you are narrowing it down even further and fewer results will be displayed. To your advantage you can then write content with these long keyword phrases in mind. If you do a simply google you will get a selection of related keywordd at the bottom of the page.

Capture

You could start by making sure your content includes some of these keyword phrases.

You can also use the Keyword Tool that is part of Google Adword. If you don’t already have an account then simply set one up for free with no obligation. Keyword Tool

Here you can type in the keyword you are listing for and then see what Google suggests. This is an amazing tool for looking at search volume. With this knowledge you can best plan which keywords to concentrate on. There is no point in concentrating on a particular keyword phrase if there is very low search traffic,

Content, content, content

Any SEO expert worth his salt will tell you the most important thing for getting traffic is having good content. They usually recommend that you have at least 500 words per page. However, this is useless if the content has no real value. If you are waffling on about how nice something is giving your watered down opinion then it is a little value to a reader. Google’s search algorithm is now clever enough to work out whether a user reading your content is likely to find the information useful and not just some thrown together article stuffed with your favourite keywords.

For example, let;s go back to the TV’s. An article on the best features on the latest Smart TV’s is going to have good traffic juice. People are more likely to read it than an article on why you should buy a Smart TV.

5 Articles reviewing 5 different smart TV’s is also going to have great link juice.

Important: Always create unique content. If you need to copy and paste from elsewhere then make sure that it takes up less than 20% of your total page content.

Images

One of the biggest missed opportunities is adding alt attribute to your images. Google uses the alt tag to rate the importance of images against the page content. If you have a page about Samsung 40 ” Smart TV then you should include this alt attribute in your image tag.

Eye Candy Titles

When you scan down google’s search results we are drawn to eye catching titles. If you searched for latest smart phones you will see lots of the same kind of results. The one result I was drawn to had the title “The Best Smart Phones to look forward to in 2015”. This looks like an interesting article. By creating a great article with a catchy title you will automatically get tons more traffic. Just be sure to include offers and other good link on this page to the rest of your website.

Eye Candy Titles

Importance of Internal Links

Most people concentrate on linking to their website pages from elsewhere on the web. Although this is very important it can take a lot of time and effort. Your first job should be to get make sure you are linking to your own content from with your own website. By linking a great article on your website to a product page will increase the ranking of the product page and thus push it up the google rankings.

Use an SEO tool like https://majestic.com, https://moz.com/ or https://ahrefs.com to explore your internal links. Find out page authority and point the pages with high page authority to pages with less authority.

Pay Per Click Marketing

This is actually going to cost you money but it is such a good way of testing the market. If you setup an Adwords campaign you will see straight away what the competition is like for a whole set of keywords that google recommends. Ignore the expensive ones as these are the ones that most of your competitors will be using. Find some that have less traffic and that aren’t too expensive. Then run your campaign with a daily budget for a few weeks and see which of the long keyword phrases got you most traffic. I have a keyword phrases that get me hardly any traffic but when the ads gets clicked it costs me next to nothing and the traffic is usually looking for exactly what my page is offering.

Helpful Hacks for Content Marketing

There are literally hundreds of little tweaks and hacks that can help you get ranked higher, some of them I have mentioned in this article. Your best tool in the world of website marketing is google. There are literally hundreds of articles on website marketing all with their own unique ideas. So get on google and start doing some research.

If time is of the essence then you could purchase a book that concentrates on the best and easiest website marketing techniques. I recommend this one to all my new clients. It’s on its 3rd edition so you know it’s up to date with the latest google changes.

How to Use the Internet to Advertise, Promote & Market Your Business or Website

What Are My Competitors Doing?

Lastly, I can’t urge you enough to research your competitors and see what they are doing. Ask yourself these questions:

  • What articles do they have?
  • What’s the most eye catching part of their website?
  • Do their web pages look stylish?
  • Do they have any videos?
  • Where are they getting their backlinks?
  • Why are they above me in Google?

These and more important questions are also in the book.
How to Use the Internet to Advertise, Promote & Market Your Business or Website

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Key Themes
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